Master’s in Graphic Design in India – Course Details, Colleges & Career Scope
1. Introduction
In today's digital-first world, visual communication is more powerful than ever. From mobile apps and websites to packaging and advertisements, every brand interaction is shaped by design. With consumers engaging more with visual content, the need for professionals who can communicate ideas clearly and creatively has skyrocketed.
Why Pursue a Master's in Graphic Design?
A Master's in Graphic Design equips students with the creative vision and technical proficiency required to lead design-driven projects in branding, advertising, digital media, and more. It goes beyond surface aesthetics—focusing on visual storytelling, strategy, and user experience.
If you want to:
- Deepen your design knowledge and creative thinking
- Work in leadership roles like Art Director or Creative Strategist
- Master tools for UI/UX, motion design, branding, and digital marketing
- Develop an industry-ready portfolio and network
Then a postgraduate degree in Graphic Design could be your next step.
Programs like the one offered by AIDA combine hands-on studio work with conceptual learning, making them ideal for aspiring professionals in India's booming creative sector.
2. What is a Master's in Graphic Design?
A Master's in Graphic Design is an advanced program that sharpens a student's ability to solve design problems creatively and strategically. It blends art, communication, and technology, focusing on turning ideas into compelling visual experiences across platforms.
Core Areas Covered:
- Visual storytelling and conceptual thinking
- Brand identity development and strategy
- User interface (UI) and user experience (UX) design
- Typography, layout design, and publishing
- Interactive and motion graphics
- Design research and creative entrepreneurship
At institutions like AIDAT, the program also includes studio projects, software mastery, live briefs, and portfolio development, preparing graduates for high-level roles in the design industry.
Course Duration and Degree Types:
| Program Name | Duration | Details |
|---|---|---|
| M.Des (Master of Design) | 2 years | Studio-based, focused on design thinking and innovation |
| MA in Graphic Design | 2 years | Conceptual and academic, with focus on communication design |
| MFA (Master of Fine Arts) | 2 years | Artistic and expressive, often with a research or teaching orientation |
| PG Diploma in Graphic Design | 1-1.5 years | Skill-based, ideal for working professionals or short-term specialization |
Whether you're aiming for a creative lead role in a design studio or seeking to establish your own practice, a master's degree builds the critical thinking and advanced skills needed to stand out in this competitive field.
3. Eligibility Criteria
To apply for a Master's in Graphic Design, candidates must meet the basic academic and skill-based requirements. While specific criteria may vary slightly between institutions, the general eligibility remains consistent across most reputed colleges, including AIDAT's PG Graphic Design program.
Academic Requirements:
- A Bachelor's degree in a relevant field such as:
- Graphic Design
- Fine Arts
- Visual Communication
- Animation
- Mass Communication
- Architecture or Applied Arts
- Some interdisciplinary backgrounds (like Computer Science or Marketing) may also be accepted if the applicant shows strong design aptitude through a portfolio.
Minimum Academic Performance:
- Most institutions require a minimum of 50%-60% aggregate marks in undergraduate studies.
Design Aptitude Assessment:
- Many top design colleges conduct entrance exams such as:
- CEED (Common Entrance Exam for Design)
- NID DAT (National Institute of Design - Design Aptitude Test)
- University-level tests (for institutes like NIFT, Pearl Academy, etc.)
- Along with test scores, most programs require:
- A portfolio showcasing creative work
- Statement of Purpose (SOP) or personal design philosophy
- Personal interview or screening round
International Applicants:
- International students applying to Indian institutions may need to provide equivalent qualifications and, in some cases, proof of English proficiency (IELTS/TOEFL).
This combination of academic merit, creative portfolio, and entrance performance helps institutions select students who are genuinely passionate about design and capable of innovation in visual communication.
4. Top Colleges Offering Master's in Graphic Design in India
India is home to several prestigious institutions offering postgraduate programs in Graphic Design. These colleges are known for their rigorous curriculum, strong industry linkages, and focus on creative exploration.
Below is a curated list of top colleges offering M.Des, MA, MFA, or PG Diploma in Graphic Design or related fields:
| College Name | Location | Course Type | Entrance Exam | Website |
|---|---|---|---|---|
| AIDAT - Advance Institute of Design & Arts | Pan India (Online/Offline) | PG Diploma | Portfolio + Interview | aidatexam.com |
| National Institute of Design (NID) | Ahmedabad & Campuses | M.Des | NID DAT | nid.edu |
| IDC, IIT Bombay | Mumbai | M.Des | CEED | iitb.ac.in |
| Srishti Manipal Institute of Art, Design & Technology | Bengaluru | MA/M.Des | Srishti Entrance | srishtimanipalinstitute.in |
| MIT Institute of Design | Pune | M.Des | MIT DAT | mitid.edu.in |
| Pearl Academy | Delhi, Mumbai, Jaipur | MA in Graphic Design | Pearl Entrance Test | pearlacademy.com |
| NIFT - National Institute of Fashion Technology | Multiple Cities | M.Des (Design Space/Interaction) | NIFT Entrance | nift.ac.in |
| UID - Unitedworld Institute of Design | Ahmedabad | M.Des | UID DAT | uid.edu.in |
Note: Always check the latest admission brochure of each institution for updated eligibility, intake capacity, and portfolio/interview criteria.
These institutions not only provide academic excellence but also offer exposure to real-world projects, international collaborations, and placements in reputed design firms and media houses.
5. Course Curriculum: What You'll Learn in a Master's in Graphic Design
A Master's in Graphic Design is structured to develop both creative expression and technical mastery. The curriculum is often divided across 4 semesters, and may vary depending on the type of degree (M.Des, MA, MFA, PG Diploma). However, the core topics remain largely similar across institutions.
Sample Course Breakdown:
| Semester | Subjects & Topics Covered |
|---|---|
| Semester 1 | Visual Language & Principles of Design, Typography, Design Research Methods, History of Graphic Design |
| Semester 2 | Branding & Identity Design, Illustration Techniques, Digital Imaging (Photoshop, Illustrator), Packaging Design |
| Semester 3 | UX/UI Design, Motion Graphics & Animation, Web & App Interface Design, Information Design |
| Semester 4 | Portfolio Development, Industry Internship, Capstone Project, Design for Social Impact |
Core Modules You'll Study:
- Typography & Layout Design: Understand font anatomy, visual hierarchy, readability.
- Branding & Identity Systems: Creating visual systems for companies and products.
- UX/UI & Interaction Design: Wireframes, user flows, and high-fidelity designs.
- Motion Graphics & Storytelling: Visual narratives using After Effects or Blender.
- Design Thinking & Strategy: Empathy mapping, ideation, prototyping.
Studio Work & Projects
Students will engage in real-time client briefs, design sprints, and interdisciplinary collaborations. Studio assignments aim to build a well-rounded portfolio for careers in advertising, product design, or digital agencies.
Software Training Includes:
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
- Figma & Adobe XD (for UI/UX)
- Blender (optional for 3D & motion)
- Typography and grid systems tools
Visit AIDA's PG Graphic Design Program for a tailored course that blends digital design with branding, layout, and real-world creative application.
6. Career Opportunities After Master's in Graphic Design
A Master's degree in Graphic Design opens up a wide range of career options in both traditional and digital design industries. Whether you aspire to work in branding, digital media, UI/UX, or independent creative work, this course equips you with versatile skills for the modern creative economy.
Top Career Paths After the Course:
- Graphic Designer
Lead visual design for print, digital, and advertising campaigns with a strategic approach. - Art Director
Oversee creative teams and ensure visual consistency across branding and marketing platforms. - UI/UX Designer
Design user interfaces and enhance digital experiences for websites, apps, and software platforms. - Brand Strategist
Work with companies to develop brand identities, visual guidelines, and storytelling frameworks. - Motion Graphic Artist
Create animated content for advertisements, social media, web, and television using tools like After Effects. - Creative Director
Manage large design projects, mentor junior designers, and liaise with clients to deliver high-end design solutions. - Design Educator or Researcher
Teach graphic design at universities or conduct research in design history, theory, or emerging technologies. - Freelance Consultant or Studio Owner
Launch your own creative agency or work independently across multiple domains like branding, editorial, and packaging.
Industries That Hire Graphic Design Postgraduates:
- Advertising & Media Agencies
- Publishing & Print Houses
- Digital Marketing Firms
- IT & Tech Startups
- Fashion & Luxury Brands
- eCommerce & Product Companies
- NGOs and Social Enterprises
A program like the AIDA PG Graphic Design Course prepares students for these versatile roles by combining digital skills, design theory, and industry exposure.
7. Average Salary After Master's in Graphic Design
A postgraduate qualification in graphic design significantly boosts your employability and earning potential. Salaries vary depending on experience, industry, location, and most importantly, your portfolio strength.
Salary Overview by Experience Level:
| Experience Level | Average Salary (₹ per annum) |
|---|---|
| Entry-Level (0-2 years) | ₹4 - 6 LPA |
| Mid-Level (3-5 years) | ₹7 - 12 LPA |
| Senior Level (10+ years) | ₹15 - 25 LPA+ (can go higher) |
Factors That Influence Salary:
- Portfolio Quality - A strong and diverse portfolio is the biggest driver of high-paying roles.
- Specialization - UI/UX designers, motion graphics professionals, and brand consultants often earn more.
- Location - Salaries are generally higher in metro cities like Bangalore, Mumbai, and Delhi.
- Company Type - Startups, global MNCs, creative agencies, and IT firms offer different pay scales.
- Freelancing - Many professionals earn significantly more through freelance or entrepreneurial ventures.
Sample Job Roles and Expected Salaries:
- Senior Graphic Designer: ₹6 - 10 LPA
- UI/UX Designer: ₹8 - 14 LPA
- Motion Designer: ₹6 - 12 LPA
- Creative Director: ₹15 - 25+ LPA
- Design Consultant (Freelance): ₹50,000 - ₹2,00,000/month (based on projects)
Programs like the AIDA Master's in Graphic Design help students build compelling portfolios and gain real-world exposure, thereby increasing their market value.
8. Scope in India and Abroad
A Master's in Graphic Design opens up vast opportunities across industries and geographies. With the rapid growth of digital media, e-commerce, advertising, gaming, and branding, the demand for professional designers is at an all-time high.
Scope in India:
- Booming Digital Economy: With increasing digital marketing and e-commerce platforms, skilled graphic designers are in constant demand.
- Startups & Creative Agencies: India's startup ecosystem values strong branding and visual identity, creating more jobs for graphic designers.
- Corporate Branding Teams: Big companies hire in-house design professionals for brand management, product design, and internal communications.
- Government Projects & NGOs: Government campaigns (like Swachh Bharat, Digital India) and NGOs increasingly require visual storytellers and creative professionals.
Global Opportunities:
- High Demand in Global Markets: Countries like the USA, Canada, UK, Germany, and Australia are actively hiring graphic design professionals, especially those skilled in UI/UX and motion graphics.
- Postgraduate Work Permits: Countries like Canada and Australia offer work permits post-study, making it easier for design graduates to gain international exposure.
- Remote Freelancing & Global Clients: Platforms like Upwork, Fiverr, and Toptal allow Indian designers to work with global clients without relocation.
- Advanced Research and PhD: Graduates can pursue further studies or research in visual design, communication design, or digital media abroad.
Sectors Hiring Globally:
- Tech Companies (UI/UX Design)
- Digital Marketing Agencies
- Animation & Entertainment Studios
- Fashion and Luxury Brands
- E-learning Platforms and Publishers
- AR/VR and Gaming Companies
The AIDA PG Graphic Design course is designed to equip students with globally relevant skills in branding, UI/UX, and visual storytelling — preparing them for both domestic and international markets.
9. Admission Process for Master's in Graphic Design
Admission to a Master's in Graphic Design program in India typically involves a combination of academic qualifications, entrance tests, portfolio evaluations, and interviews. While the specific process may vary by institution, here's a general overview:
Eligibility:
- A Bachelor's degree in Graphic Design, Fine Arts, Animation, Visual Communication, or a related discipline.
- Minimum 50%-60% aggregate marks in undergraduate studies.
- Some institutions may accept students from other streams if they have a strong portfolio.
Admission Steps:
- Entrance Exams (if applicable):
- CEED (Common Entrance Exam for Design) - Conducted by IIT Bombay for admission to M.Des programs in IITs, IISc, and other design schools.
- NID DAT PG - Entrance for M.Des programs at the National Institute of Design.
- Institutional Tests - Many private colleges and universities like NIFT, Pearl Academy, MIT Institute of Design, and AIDA conduct their own entrance tests.
- Portfolio Submission:
- A portfolio is a crucial part of the admission process. It should showcase your creativity, problem-solving approach, and design thinking.
- Include academic projects, personal design work, internships, freelance assignments, or concept sketches.
- Statement of Purpose (SOP) / Personal Interview:
- Candidates may be asked to submit an SOP describing their interest in design and career goals.
- Shortlisted applicants are usually invited for an interview, either online or in person.
- Application Timeline:
- Most design schools begin the admission process between January and June.
- CEED is usually conducted in January, while NID DAT PG is held between December and February.
Tips for a Successful Admission:
- Start preparing your portfolio early.
- Follow trends in UI/UX, branding, and motion design.
- Practice sketching and storytelling techniques.
- Learn basic tools like Adobe Illustrator, Photoshop, Figma, and InDesign.
Institutions like AIDA provide clear guidance and support during the admission process, making it easier for students to transition into advanced design education.
10. Tips for Aspiring Applicants
If you're planning to pursue a Master's in Graphic Design, preparing early and strategically can significantly enhance your chances of admission and success in the program. Below are practical tips for aspiring applicants:
- Build a Strong Portfolio
Your portfolio is your voice in the design world. Most colleges give high weightage to it during admission.
- Include 10-15 curated pieces showing your creativity, design process, and technical skill.
- Showcase variety: branding, packaging, typography, web or app UI, poster designs, etc.
- Personal projects or socially-relevant design works add bonus points.
- Master Industry Tools
Familiarity with key software can give you a head start in the program:
- Adobe Creative Suite - Illustrator, Photoshop, InDesign
- Figma - widely used for UI/UX design
- After Effects - for motion graphics (optional but valued)
- Blender or Cinema 4D - for students interested in 3D and animation
- Learn the Basics of UX/UI
Even if your interest lies in branding or print design, UX/UI is an essential skill for modern graphic designers.
- Learn wireframing, user flows, and interaction design.
- Use tools like Figma, Adobe XD, or Sketch.
- Follow Design Trends
Keep yourself inspired and updated:
- Explore platforms like Behance, Dribbble, and Awwwards.
- Read blogs like Smashing Magazine, Creative Bloq, and DesignTaxi.
- Network and Join Design Communities
Connecting with others helps you stay informed and motivated:
- Join design forums and social media groups.
- Attend design conferences, webinars, or portfolio review events.
- Practice Design Thinking Start thinking like a designer beyond aesthetics—solve problems, consider user needs, and communicate visually.
11. Conclusion
A Master's in Graphic Design is more than just a postgraduate course—it's an opportunity to transform your creative abilities into a meaningful career in the visual communication industry. Whether your goal is to lead design teams, build brands, craft intuitive user interfaces, or even teach future designers, this advanced degree equips you with both artistic sensibility and professional readiness.
Institutions across India now recognize the power of visual storytelling, and programs like those offered on AIDA provide practical, hands-on training to bridge the gap between creativity and industry expectations. With the demand for skilled designers growing in both India and abroad, now is an excellent time to invest in your creative future.
Key Takeaways:
- Gain expertise in areas like branding, UI/UX, motion graphics, and design thinking.
- Build a standout portfolio with real-world projects and mentorship.
- Explore diverse career paths—from art direction and UX design to entrepreneurship and academia.
- Stay updated, stay creative, and let your designs shape the world.
If you're passionate about visual design and want to take your skills to the next level, a Master's in Graphic Design might be your perfect next step.